Shandong Huaxin Industry Co.,LTD is a modern trading company coming into existence in Rizhao, developing in China, and stepping into the world. Particular settlement background, multi-culture blending make it form its own values and culture which attract many intellects both at home and abroad to attend it. (1)OPERATION IDEA: no section limit of business,no limit of operation. No section limit of business--------enterprises can develop quickly and fast only by breaking down section limit, taking developing strategy of “step into the world”, insisting on opening itself to the world. No limit of operarion--------when we make iron ore business stand out, we also exploit new fields positively to make them enlarge. We make our decision to operate our company better and stronger. In the meantime, it continously exploits new operation ways to make it turn a new page. (2) MANAGEMENT IDEA ①Staff is core,while market is guide staff is core---staff is the major and core. Only on this point, their positivity and creativity can be activated. Market is guide---all operations must run around it to establish managing idea and developing strategy. ②System decides management,details decide success It is an important guarantee to set up scientific, strict system. And control level is usually embodied by details. Specially for industrial cooperations, using system to manage the company and each person is much more meaningful. (3) QUALITY IDEA: I control the quality to satisfy you . Quality is the life of the company. Products stand for staff members’ character. In order to make clients satisfy, it must provide flawless products and considerate service. (4) CULTURE IDEA: company is a family. Good relationship in the family means good development of the company. It says there is no communication handicap in the internal of the company. Shandong huaxin is a big family and every member is the only one of it. Just holding the family atmosphere, it could develop step by step, furtherly and broadly. (5) STUDY IDEA ① Enterprise is open school while staff members are students who never graduate . It is a big school. Every one in it must accept new education, increase the capability of innovation, creat a studying atmosphere of “everywhere has a school, every one is a student” to adapt to fastly changing and competiting period. ②The core of innovation lies on study.Study is a new working form. Innovation is the root of enterprise’s livinyness while learning is the key of it.We should actively set a learning enterprise which staff can draw knowledge from work while treat the work as a kind of study-“LIVE AND LEARN”.In that case, staff’s innovation ablity would be improved and the company would get a great progress. (6) MORALITY : faithful,diligent, hard-work Faith is the fundament of living.Diligence is the power of improvement .And hard-work is the root of interest. (7)PERSON WITH ABILITY:people make wealth Staff is the most important resource and possession . No matter at what kind of position he is ,one who have contributed to the company is a capable person.We should learn to exploit staff’s potential to get company’s achievement and great possession.